Meet Carol

In 2011, my world was turned upside down… After 20 years as a marketing communications consultant to a Fortune 500 medical device company, my role came to an abrupt end as the company downsized by outsourcing its marketing communications function. Because they were my only client, I was out of a job. And worse, no one outside of the company knew me or my capabilities.I was beyond devastated. I felt betrayed and stripped of my identity. I wondered what I could have done to prevent my job loss.

But after my prolonged pity party, I realized that if I didn’t create some visibility for myself, I would be retired. This motivated me to study the LinkedIn platform intensely and to discover the strategies that would eventually lead to new opportunities:

• I began to own my personal brand, share it effectively on LinkedIn, and create visibility for myself and my skills. I implemented those same  strategies for  friends, helping them to land better jobs and better options for their careers.

• My friends referred their friends for my help, and eventually, I recognized that I was becoming known for a new area of subject area expertise.

• I narrowed my focus to working with senior leaders because I had worked with them throughout my career. I realized they needed help adapting to a new paradigm in job search driven by online LinkedIn profiles rather than by the circulation of paper resumes.

• Combining my writing abilities and my new understanding of the LinkedIn platform, I was helping others make a more significant impact. I switched from promoting products to promoting amazing people!

• I love what I do now!

I became an author, professional speaker, and executive branding coach so I can help executives and businesses leverage the power of LinkedIn to increase their visibility and influence, engage with their ideal audiences, and cultivate reputations as thought leaders.